S4F Talks

By Daniel Nenning Hand on heart: When was the last time you truly, deeply laughed during a sales meeting? And I don’t mean that polite, professional "ha-ha" just to keep from scaring off the lead. I mean that liberating, genuine laughter that completely changes the air in the room. If you have to think about it for more than a second, we have a problem. We’ve turned sales into a clinical wasteland. We optimize pitches, polish CRM data, and hide behind a mask of "professionali

By DanielNenning The diagnosis was not a judgment. It was the decryption of my source code. For years, I thought my brain was a messy room where someone was constantly flicking the light switch on and off. The erratic energy, the deep melancholy of the "gray filter" (Act 1), and then that hyper-focused passion that swallows whole nights. In the traditional working world, this was labeled as "unreliable" or "difficult." Then came the realization: I am not a defective standard

By Daniel Nenning There is a place in Vienna that feels like a glimpse into the future: Aspern Seestadt . When I took responsibility for the overall project “Das Seestädter,”  I didn’t just see a construction site with 19,000 m² of usable space. I saw the chance to answer a fundamental question: Why do we often feel so damn lonely in modern cities, even though we live wall-to-wall? I knew from my own story (Act 1): If architecture does not actively force connection, it become

By Daniel Nenning There was a moment in Vienna where the image began to crack. I was sitting in my apartment, surrounded by notes on circular economy, drafts for the Seestadt , and the manuscripts of my book series. To the outside world, I was the “successful networker.” Inside, I was a debris field of untapped potential. I felt fragmented. Over here, the empathetic educational consultant; over there, the cold sales strategist; and in between, the creative chaos. I thought: “

By Daniel Nenning May 2019. Linz, Austria.  The asphalt at the JKU campus is glowing, and so is my head. We were in the final stretch of the student union elections. For weeks, we had been planning, postering, and debating. I was the lead candidate for the GRAS (Green Alternative Students) at JKU. A "boy from the countryside" suddenly carrying the responsibility for an entire team and a political vision. My internal survival-raven was croaking on a loop: "What are you even do

By Daniel Nenning "It’s fine." Those were the two most dangerous words of my childhood. In my world, three sentences were enough to cover everything—from birth to burnout. When you grow up in the countryside, amidst that idyllic backdrop of rolling hills, tractors, and backbreaking labor, there is an unwritten law: Performance over perception. Function over feeling. They called me the "braver Bua" —the "good boy." Sounds like a compliment, doesn’t it? In reality, it was the t

"I leave my friend to pledge for me; let him be slain if I flee!" By Daniel Nenning When Friedrich Schiller wrote these lines in 1798, he could not have guessed that over 200 years later, they would serve as the perfect allegory for the founding of Sales for Future . But today I stand here, Daniel Nenning, and realize: Tyranny has changed its face, but the struggle for trust remains the same. The Modern Dionysus: The Silence of the Banks In Schiller’s masterpiece, it is the t

By Daniel Nenning Do you hear that? That’s not just the bass vibrating through the subway lines of the city. That is the heartbeat of a vision too big for a small life. When Peter Fox sings about shaking the dust off his shoulders, it’s not a catchy rhyme. It’s an existential declaration . If you’re just running in circles in business or life like a leashed chimp in a zoo, you’ve missed the wake-up call. Sweat on the Asphalt: Why "Raw" is the New "Perfect" The world out there